Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Award-winning creative brand experience agency, N2O, is thrilled to support Tesco once again with their London and Brighton Pride activations. Featuring a DJ, stunning choreography
The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with delighted
Birds Eye Green Cuisine is revealing a new integrated campaign to support its role as the official plant-based sponsor of Team GB for the upcoming
As the UK re-emerged from lockdown, drive in cinema events started popping up across the country, offering customers an opportunity to get out of the
This week, online travel brand lastminute.com has officially launched its sponsorship of the London Eye, the capital’s best-known landmark. The 135-metre wheel on the south bank
The world-famous London attraction will launch brand new sponsorship with IPM Member, lastminute.com, from February 2020. The UK’s most popular paid-for attraction, the London Eye,
Premier Foods, manufacturers of Cadbury Mini Rolls have launched an on-pack promotion to leverage Cadbury’s sponsorship of the Premier League. The campaign gives customers the
Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola portfolio
What happens to the festival industry in a year when the greatest show on earth, Glastonbury, takes a year out, asks Orla Ryan of ignis
German alcoholic drink Jägermeister, official sponsor of London Cocktail Week 2018, is showcasing the complexity of its 56 herbs and spices with a collection of cocktails,