ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and the world’s first Augmented Reality (AR) pet.
Charity

Three launches pop-up Pug Brunch

Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and, the

Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion.
News

Options free digital magazine subscriptions offer

Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion. Options,

Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout October and November, the promotion gives UK consumers the chance to win a pack containing an Xbox One S console, Gears of War 4 game and gaming headset every day for 61 days.
Digital

Rockstar runs Gears of War prize promo

Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running