Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
With much misinformation, the uptake of the COVID-19 vaccination has been low within ethnic minority groups. GottaBe! together with the NHS, began raising awareness on
Read what Bryan Gildenberg, SVP of Commerce at OCG, sees as the most important commerce technologies to emerge from this year’s CES show and the
Experiential marketing experts N2O helped bring Christmas cheer to Tesco shoppers. At a time when the country was under the severest conditions of lockdown this campaign
At the very peak of the Covid pandemic, the DfE needed to find a solution to providing school meals for a growing number of household
We continue with our showcase of incredible campaigns carried out by members of our community through the Covid pandemic period. These cases were selected by
We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected
In the second of our 6 featured cases from campaigns carried out through the Covid pandemic we have another case that we think showcases our
In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our
As things begin to return to a semblance of normality, the IPM looks back at some of the fantastic work delivered by its members during
The Big Issue (TBI) has launched SVOD channel The Big Issue TV in partnership with Alchimie as its latest innovation in a year of seismic
You can unsubscribe from these communications at any time.
View our privacy policy here.
