Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
London, June 9, 2025 – Global experiential agency Momentum Worldwide is excited to announce the appointment of James Cahill as UK Commerce Creative Director for
Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the
Breathwork has exploded in popularity in the west this last decade, and what was considered a quirky woo woo technique has gone mainstream for good reason. According to Google Trends, searches for “Breathwork” have increased 6-fold
We’re pleased to welcome NeoCurrency, a leading digital reward provider, into the IPM community. With a catalogue of 2,000+ reward options spanning 50 currencies in
Opinion from Paulina Lang Head of Behavioural Science at Together Agency IPM Member Agency Together explain how they use the COM-B Model to help inform
Hold on to your hashtags because the world of influencer marketing is constantly growing and Together Agency are about to break it down for you,
Insights from Justine Clement at The Happy Prize Company It goes without saying, that staying ahead of the latest consumer trends is as crucial as
Keeping your business’s equipment clean, tidy, in great condition can be a big task for any company. But when your equipment is 2.5 metres wide,
Opinion from Jonathan Hill Cities across the country are following the lead of the Mayor of London, and ULEZ (Ultra Low Emissions Zone), by implementing
Opinion from Andrew Ryan, Director at Halo When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing! Exhilarating! Invigorating!” could
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