
Run Clubs to Aromatic Billboards: Trends Shaping Experiential Marketing 2024
Ready to Uncover the Latest Trends in Experiential Marketing? Join industry leaders to unpack the latest trends in brand experience.
Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Ready to Uncover the Latest Trends in Experiential Marketing? Join industry leaders to unpack the latest trends in brand experience.

The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have

Clare James, Chief Operating Officer at creative brand experience agency, N2O At N2O, we’re dedicated to helping brands build meaningful relationships with their target audiences

Influencer Marketing is one of the most effective promotional marketing strategies used by brands across the globe. But when a brand gets it wrong, it

The MARS Agency has recently launched an insightful universal trends report that surveys over 14,000 shoppers worldwide, highlighting 7 key trends that will impact commerce

We are delighted to let you know that, on March 15th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty

We’ve all become used to the unpredictable over recent years. TLC’s marketing trends for 2023 aims to give you the best opportunity to kick start

Brands who offer customer incentives can cut cost of acquisition and retention in the year ahead UK consumers say that incentives will be key to

Mando-Connect’s latest research conducted with YouGov provides yet more evidence that Rewards are the number 1 factor for Brits to join Loyalty programmes. 60% are

Mando-Connect and Ogilvy hosted one of the first face-to-face loyalty events since 2019 to celebrate the launch of Mando-Connects latest whitepaper: ‘What the British want




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