ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

The Institute of Promotional Marketing (IPM) has announced the appointment of Paul Cope as its new Managing Director, to head the IPM’s Executive Team and lead the organisation forward.
industry

IPM names Paul Cope as MD

The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new

Integrated agency ATOM Marketing has recruited Vinney Ashurst to fill the newly-created role of Business Director.
industry

ATOM names Vinney Ashurst as Business Director

Integrated agency ATOM Marketing has recruited Vinney Ashurst to fill the newly-created role of Business Director. Ashurst officially joined Cheshire-based ATOM this week and will

Creative experiences group Because has named Natasha Blevins, as its new Creative Director.
experiential

Because names Natasha Blevins as Creative Director

Global creative experiences group Because has announced the appointment of Natasha Blevins, formerly Creative Director at FCB Inferno, to the same role at Because, as

Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director.
industry

David Crease joins WONDER London as Design Director

Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director. Reporting directly into Creative Director Chris Helliwell, Crease will

Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager.
industry

ignis names Kanhai as Business Development Manager

  Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager. Kanhai has worked in the marketing industry for 15